Everything You Ever Wanted to Know about Social Media But Were Afraid to Ask
by
Hilary JM Topper
The book is designed to help people understand the new world of social media and learn about its uses for personal, professional and business development.
“It took nearly 10 months to research, write and edit this book,” said Ms. Topper. “As I started to learn everything I could about social media I scoured bookstores and the Internet, one thing was clearly lacking, a book that identified the most popular social media sites and discussed how to use them for business development. I wanted to fill that void and hence wrote this book.”
Everything You Ever Wanted to Know about Social Media But Were Afraid to Ask highlights the power of social media and how when used effectively, social media can help grow a person’s businesses. “My book analyzes nearly 20 different social media sites and goes in depth into how each site can be used for business gain,” said Ms. Topper. “More importantly, this book is specifically written for the beginner – those people new to the world of social media and looking for a book that will explain it all.”
Everything You Ever Wanted to Know about Social Media But Were Afraid to Ask is filled with detailed, how-to information on the complicated online world. Designed for marketing professionals, small business owners and non-profit organization executives, it describes how to use social media sites, blogs, microblogs and podcasts, reviews more than a dozen social networking sites, provides the importance of each site, discusses what it means to “Go Viral” and gives suggestions for handling crisis situations via the web. Ms. Topper adds, “Although the book is for the professional, it can still be utilized by every day people. I wanted to make sure it was readable and understandable.”
