Social Media Marketing
by Jeremy Gislason
It’s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses. And with hot new tools like Twitter, social media marketing has only become more progressive and popular!
In case you’re not familiar with Twitter, it is a social media tool that allows people to know what their fellow twitterers (people using twitter) are doing at this very moment.
Are you getting ready for bed? Put that on Twitter! Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever? Well, you can put that on Twitter as well. There are no boundaries as to what you can put on Twitter. In Twitter, even the most mundane updates about your life can be pretty liberating.
Sounds simple, right? Perhaps, it is this simplicity that has made Twitter quite a sensation on the Internet. There’s also something amusing about knowing what other people are doing and letting them know your own business as well. This combination of fun and simplicity is what ultimately appeals to Twitter fans.
Applying Twitter In Business
If you’re business-minded, then you probably already have more than a few ideas on how to make this social media marketing tool work for you. Having a Twitter account allows you to inform your clients and would-be clients the progress in your company. You’re not putting up an ad every week (because that tends to be annoying). However, you get the chance to share with them what’s happening to your company’s products, people, tools, etc. right now.
Twitter, unlike MySpace and Facebook, poses an advantage for new and advanced marketers. As an efficient social media marketing tool, Twitter allows you to build a giant list of followers. It allows your clients and subscribers to see what you’re doing right now. It gives them access to your immediate profile and permits you to share your ideas with other twitterers. All free of charge.
While many people have other purposes and values for the use of the free service, the marketer can use Twitter to jumpstart a list of followers that can grow into thousands.
If you’re someone who sells used cars, you can
use Twitter to attract members who are interested in automobiles. When
a new shipment comes in, you can use Twitter to announce that the latest
Ford model has arrived. Or if you’re having a sale, you can use
Twitter to let everybody know about it.
Think of it as fishing. You already have the fish interested in your bait. All you have to do is wait for the fish to bite. According to quantcast.com, Twitter reaches about 6.1 million U.S. people every month. This social media tool has also reached other countries and is hugely popular in Japan. In fact, there are other Twitter-like applications that have popped up due to its insane fame!
Despite the huge popularity of Twitter, it is not a disorganized system that doesn’t have any limits. For example, you can only send 1,000 updates, 100 API requests and send 250 direct messages each day. And while there is no limit to the people who can follow you, the same freedom doesn’t apply vice-versa.
The maximum number of people you can follow is limited to 2,000. In Twitter-speak, to follow means to receive Twitter updates. This limit will only be lifted if you manage to attract more than 2,000 followers to your account.
According to Twitter, this is done to prevent SPAM users from adding up into their system and to prevent abuse from all current members.
It’s not that difficult to attract more followers into your account. In the long run, this will only make your Twitter account more meaningful because of the effort you’ve put into it.
The beauty at this stage is that once you are at such a level, it’s easier to attract new followers into your account. The benefits from taking such steps are acquiring your own list of eager followers (in which you can pitch your own products and services); and more importantly, gaining new business contacts.
There are other methods of social media marketing available for your use. Twitter isn’t the only way to enhance your business and get a constant flow of leads.
Other methods you can explore include:
These days, you shouldn’t just limit yourself to one thing. With the Internet as vast as it is, you should use every opportunity to make new contacts and establish yourself. Besides, think of all the new things you can learn from interacting with other people online!
Leave comments on your choice blogs and participate in forum discussions that allow for signature files after every post. Make informative videos and upload them to video-sharing sites. Explode your list of contacts through social networking sites. Share your knowledge and be recognized as an authority by submitting your content to content-sharing sites.
Not only will these help you establish credibility,
you probably won’t even have to worry or stress about making money
in the future. Remember that social media marketing, like any other
marketing methods, works if you work it! Now like many of our mentors
say – get to work!
|© Melt Magazine 2009|