by Alia Tawil


Bringing Consumers to the Music

"I think music in itself is healing. It's an explosive expression of humanity. It's something we are all touched by. No matter what culture we're from, everyone loves music."

~ Billy Joel

The perpetual throng that filters through Times Square can expect a slight disturbance October 21-23. Pedestrians will walk to a rhythmic backbeat pulsing from the heart of the Crown Royal Hotel in Midtown Manhattan. This venue on Broadway and 49th will host Music Player Live! -- the inaugural independent music summit produced by the Music Player Network, the publishers of Bass Player, Guitar Player, Keyboard, and EQ magazines and Backbeat books. Unlike professional trade shows, this event gives consumers total access to the latest developments in music technology as well as vintage instruments and equipment, then teaches you play them. Green beginners will be taught to rock out side by side with some of the greatest professionals in the music business at this unique interactive event.

Developed for artists and music enthusiasts at every level, the event blasts off on October 20 with Disc Makers' Independent Music World Series Northeast Showcase. Anyone registered for Music Player Live! gets in free at the Knitting Factory where independent artists of any genre will compete for $35,000 in prizes. The following three-day jam session promises a steady crescendo of famous artists and educators leading panel discussions, lessons, interviews, and of course, live performances. The weekend's performances will feature Paul Green"s School of Rock Music's All Star Band. The School of Rock will also lead seminars on the function of gender in music education, the boons of enrolling youngsters in the performance-based school, and what it's like to be on tour, led by the drummer of Ween, Claude Coleman.

Additional appearances include Dave Ellefson, the former bassist for the metal band Megadeth and Lisa Loeb, the first unsigned artist to score a spot at the top of the charts.

On Saturday, October 22 at 5 p.m., electric guitar innovator and legend Les Paul will deliver the keynote address. In support of VH1's Save the Music Foundation, the address will focus on the importance of music education and the integration of new musical technology in classrooms.

At Music Player Live!, the seasoned performer can browse the latest equipment in time for the holidays or brush up on technique with the pros. In turn, non-musician music lovers have the opportunity to soak up the interactive classes on the latest music software and maybe pick up their first drumstick. Music Player Live! presents an ideal forum for artists to share their music and experiences. Here, the possibility exists to find your own sound and your own style, and as Louis Armstrong said," We all do 'do, re, mi,' but you have got to find the other notes yourself."

Visit the Music Player Live! website before September 30 to take advantage of the Early Bird Special, a substantial discount on the price of admission. For more information, visit,,



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